Sony Officially Launches the PlayStation PC Label
Ever since the PlayStation 4 beat the Xbox One in the eighth generation of consoles, Microsoft has adopted a very different strategy. Instead of prioritizing its consoles, Microsoft began to push Xbox as a general brand that is just as relevant on the PC as it is on its native console hardware.
Now, Sony seems to be following a similar strategy, establishing an official PlayStation PC label through which they will be publishing their future releases, such as God of War and Uncharted: Legacy of Thieves Collection.
The reason behind this is very simple. Although Sony has continued to thrive in the console market since the launch of PlayStation 5, Jim Ryan understands that leaving out such a massive gaming market just to push exclusivity on PlayStation consoles is not the smartest thing to do in 2021.
In a recent interview, Ryan revealed that he wants the PlayStation brand to reach millions of people, irrespective of whether they own the console or not, because, at the end of the day, the point is the video games, not the machine.
These are not empty words, and Sony has started its move into PC-gaming territory with immediate action. Under the PlayStation Mobile banner, Sony released Horizon Zero Dawn and Days Gone in August 2020 and May 2021, respectively. Although these games are not the biggest titles in Sony’s line-up, they were still met with great sales and a warm reception despite a few technical issues experienced on launch.
Afterwards, Sony indicated that they intend to take things to the next level and revealed that 2018’s God of War will be released on the PC platform on January 14th, 2022, as well as Uncharted: Legacy of Thieves Collection (including both Uncharted 4 and Uncharted: The Lost Legacy), which will also be making its way to PCs in early 2022.
According to a recent Steam database listing, it seems that another flagship PlayStation exclusive – Sackboy: A Big Adventure – may be coming to the PC platform, too. With God of War, Uncharted, Horizon, and even Sackboy finding a new home on PC, it’s very clear that Sony is not going back on their decision anytime soon.
None of this is speculation, of course. Jim Ryan has officially said that it’s a “fairly straightforward decision” for the company to do this and that the “ease of making [exclusive IPs] available to non-console owners has grown. So, it’s a fairly straightforward decision for us to make.”
It’s currently unknown what other video games from the exclusive PlayStation line-up will make their way to the PC platform in the coming years, but fans are hoping for the likes of Bloodborne and Marvel’s Spider-Man the most.
It’s not just the first-party exclusives, as even exclusive Sony games from third-party developers eventually make their way onto PC now; the prime examples of this are Death Stranding and Final Fantasy 7 Remake.